Telecoms giants Virgin Media and O2 were merged in 2021 into what is now known as Virgin Media O2 at a cost of £31 billion.

Following this merger, new assets and technological consolidations were necessary as part of the rebranding. Be Sharp were approached to assist in the consolidation of the two giants’ careers’ platform and provide recommendations based on SEO performance.

Our ultimate goal was to analyse the two existing websites and provide a definitive recommendation of a single web platform to use under the new branding.

Our process utilised our specialist SEO software and industry expertise to analyse two key metrics that would determine the final recommendation.

An accurate conclusion relied on both in-depth analysis of the onsite factors for both platforms, and reverse engineering of current top rankings in SERPS for their industry keywords. B#’s experience in data-led SEO analysis made us the perfect agency for this task.

All of our findings were then collated across the metrics we analysed, and gradually a consistent pattern emerged with one web platform being a standout performer in organic search.

Our SEO performance and SERP analysis process ultimately revealed a clear and definitive web platform recommendation for us to present to the client.

This recommendation was concluded based on existing SEO performance, potential SEO and UX performance, and the ease or feasibility of any necessary optimisations or development work that would be required in the future.

Our findings were accepted, the two careers platforms were merged based on our recommendations, and the client continues to enjoy sustained organic search performance.