For most products, services, and common search terms, Google will feature advert placements at the top, middle, and bottom of the search engine results page (SERP). Businesses can then bid for these ad placements on Google via their Ads platform for each search term. A business then pays Google for each click they receive from these ads when they appear in SERPs, hence the name Pay-Per-Click (PPC).

Our role as a PPC Agency is to find the search terms that will drive the most high-conversion traffic to your website at the lowest price, and create compelling adverts for these placements to bring more leads and conversions to your business.

In short, you don’t! The Google Ads Search Certifications are open to all, and those who wish to learn and do it all themselves absolutely can.

However, we understand most business owners or managers don’t have the time or desire to learn a whole new discipline, master the Ads bidding platform, and manage the entire PPC campaign on a daily basis. That is why most businesses use an agency like B# with experienced digital marketers to efficiently run their Google Ads for them.