Launched in late 2024, AMBR London made its entry into the perfume industry by offering luxury dupe fragrances of popular products from famous perfume houses.

This included their first website, which was brand new and unoptimised for SEO at the time when B# was approached. As this was a relatively new and growing industry, organic SEO was seen as a key customer channel for growth and driving consistent revenue for the business.

Our first goal was to audit and optimise the existing website, including all top-level and product URLs, and create all necessary SEO accounts, profiles, and rank tracking. Secondly, after successful early results, we then began a monthly SEO retainer to consistently improve long-term organic performance.

The key SEO metrics that were and are used for this work utilised a full range of data sources. The initial audit and post-launch work were focused on on-page metrics including technical SEO metrics, on-page optimisation levels, and indexability.

Our monthly SEO retainer has focused on growing the metrics that are vital for longer-term organic success. Rankings, domain authority, technical stability, content levels, and traffic data have all been primary metrics.

All of our work ultimately leads to the two final and most important metrics. Organic revenue, and specifically ROI. Our primary goal was to show a high and consistent ROI to demonstrate the value and potential of SEO for AMBR across all forms of organic search.

Our results speak for themselves…

192% increase in monthly SEO traffic

1600% ROI (return on investment) to date

And, unsurprisingly, AMBR London continue to be a highly valued B# client to this day.